Duane Dedman

Duane Dedman

Duane Dedman is an experienced broadcast compliance expert, having worked for UK-based broadcasters for over 16 years including UKTV, Sky and most recently at BT as Head of Broadcast Regulation.

Duane joined Reviewed & Cleared in February 2020 and brings his vast experience in helping brands, agencies, streamers, broadcasters and production companies successfully navigate the rules across advertising creative and editorial programming.

His specialism relates to commercial compliance: ensuring that brands exploit the rules to ensure they attain the maximum exposure possible within advertiser-funded programming, sponsorship credits and prop & product placement arrangements. Duane’s view is that there is still a huge amount of misunderstanding as to what can be shown within and around television and on-demand services.

Whether you’re a media agency pitching for commercial work, an independent production company wanting to co-finance your programme or a broadcaster wanting clear, upstream advice as to whether format ideas are viable, Duane can help you avoid the pitfalls with creative solutions that meet your brief and objectives.

A Commercial Compliance Primer by Duane Dedman

We Need To Talk About Product Placement

Contact R&C

We’re always happy to have an initial, no strings conversation about your legal needs. Please feel free to email, call or use the form below to start your conversation with us.

  • I have known Duane for a number of years now. He has a thorough grasp of the legislation around on-screen branding, audience engagement, undue prominence and the myriad of other rules which today’s producers need to understand in a constantly evolving landscape. We can work on instinct and experience, but there is no substitute for clear guidance based on fact and precedent. Money and time well spent.

    Lawrence Duffy, Managing Director at Aurora Media

  • We enjoyed a 90 minute training session with Duane, covering product placement, AFP and Duty of Care. The presentation was very informative, clearly written and clearly delivered. There was also opportunity to ask questions and Duane gave well thought out responses and is very experienced and knowledgeable. I would recommend this training for lawyers, production management staff and also for executives to learn how to create more funding for their programming. Gave everyone the opportunity to think out of the box.

    Laura Bessell, Chief Operating Officer at Argonon

  • We have worked with Duane at Reviewed and Cleared on multiple fast turnaround productions. We have always found him a pleasure to work with, his advice has been incredibly useful and supplied in a timely manner. Highly recommended!

    Hal Arnold, Head of Production at Little Dot Studios